Pop-up show at Zurich Airport.
Frontwork builds a Christmas surprise.
People who tweeted Christmas greetings with the Hashtag #swissmasgreet on 19th December 2014 contributed to an action and a festive atmosphere at Zurich Airport and could win a flight ticket from Swiss with a little luck.
Zurich Airport for action and a festive atmosphere
Tweet-o-Meter
Temperature on the Tweet-o-Meter
Temporary stage in the form of a 45 cubic metre present
The number of arriving tweets affected the temperature on the Tweet-o-Meter. The goal was freezing point. After zero degrees centigrade had been reached, a huge present opened which also served as the stage for a Christmas pop-up show.
Making of: Pop-up Show
Construction of the Christmas stage
Stage in the form of a 45 cubic metre present
Frontwork built three objects for the action on the basis of sketches of the webguerillas agency: the temporary stage in the form of a 45 cubic metre present, the free-standing, two metre high thermometer as well as a small present with an integrated display for showing the tweets.
Small present with an integrated display