A grand appearance.

The Jelmoli Zurich in a Nike look.

Frontwork fitted out all 60 windows of the three-storey building overnight with images of Nike, in order to draw attention to the opening of the Nike store in the Jelmoli Zurich. Photos of well-known athletes hung in the windows on the two first opening days. Frontwork then replaced 16 of the 60 pictures with pictures of visitors to the Nike shop in Zurich. The change was carried out overnight in each case – in three stages. The photos were taken in the Jelmoli during the day and printed and attached to the building the following night.

A major enterprise

Meticulous planning was required to accomplish this work. Frontwork printed 370 m² of material and carried out the laborious installation work on site. It was laborious because the windows of the Jelmoli building are only accessible from the outside. The advertising technicians from Wallisellen had to screw open each window, in order to attach a picture to it. A major enterprise which the dedicated team of Frontwork completed in just a few hours by means of high-performance printing machines, lifting platforms and a Skyworker.