Small is beautiful.

Migros advertises with dwarfs.

Small things were big time at Migros at the beginning of 2011. Piaggios in a green-and-white look and clever dwarfs announced small prices.

Frontwork wrapped ten Piaggios and manufactured 450 dwarf figures together with pedestals for this purpose. The dwarfs were printed on Forex Smart, formed and stood as tall as a man in various Migros branches in Switzerland.

An appealing campaign which attracted national attention.