Large scale wrapping for events

Migros mobile shop bus: in a new outfit for young people

An appearance with a history

The legendary Migros mobile shop bus also has a long history at Frontwork. In 2010 our renovation team made a traditional Migros mobile shop bus ready for a comeback appearance at various open-air events. Additional buses were revitalised in the 80s look for a revival tour of these cult vehicles six years later.

The right outfit

Thanks to our long-standing customer relationship with Migros as a dependable advertising partner, we were approached this year to implement another “bus campaign”. Bus no. 3, which we had refurbished in 2016, was to be given a temporary new outfit which would appeal to a young audience for various event appearances to celebrate the 75-year anniversary in Geneva.

Our task consisted in temporarily transforming the existing 80s look into an outfit in the style of the 90s – colourful, bright and cool. A creative eye-catcher was required for a young target audience who had not been around in the “old days” of the Migros bus. Migros was impressed by a bold design which was unusual for a mobile shop bus and perfectly tailored to young people in French-speaking Switzerland. So our advertising technology team showed once again that we can put together the right outfit for every occasion.

Flexible to the end

Although the corona lockdown had turned the original schedule inside out, our experienced team can also work flexibly, unbureaucratically and efficiently in the event of rescheduling at short notice, even if spontaneous changes occur.

We had designed the transformation in such a way that the mobile shop bus did not have to cast off its 80s outfit, it only needed to be covered up. So we wrapped the entire bus and all its lumps and bumps in a special foil with a new design for young people. This not only called for precision in printing the foil but also in the assembly. But even large-scale wrapping is child’s play for our team of specialists.

And we have saved the best until last: since we had designed the new look with detachable foil, the mobile shop bus can easily be returned to its 80s outfit after its event appearances. – Flexibility even in transformation.