In a Total spin.

Sales promotion for detergent.

Campaign offers, advice, samples, a competition as well as a game and fun for children: the promotion stand for the “Total” detergent of Migros offers all this.

Frontwork designed various stand layouts for retail spaces from 50 to 150 square metres and also built all the stand elements: a station for balloons illuminated with LEDs, a grabber game designed like an oversized washing machine, various product carrier modules and a round bar for advice and sales. An illuminated giant balloon floating over the bar provides an optimal visual effect from a distance. The four illuminated water columns were a particular challenge, because they are only operated by batteries independently of a power source.

Customer: Mifa AG, Frenkendorf
Agency: Streuplan AG, Zurich