Welcome to the summer festival.
Working together creatively.
Summer in Zurich: this means strolling around, shopping, relaxing, eating and drinking by the lake. The summer events of the City Vereinigung Zürich (City of Zurich Association) are a highlight every year. Instead of the colourful cows, bears, benches and flowerpots, there is a new concept this summer – appropriately entitled “AUFSEHEN!” (Look Up). Artistically designed works involve the spaces and places of the city in the action and weave creativity into the urban environment. The upper façades of public and private buildings are unexpectedly put in the spotlight. Impressively designed installations and works of art cause a great stir!
Frontwork is one of the technical partners of AUFSEHEN!. The advertising technology specialist offers precisely the expertise which is of crucial importance to a large number of projects of the summer festival. The work of Frontwork to date testifies to a diverse range of services and provides impressive proof that the seemingly impossible can be achieved with long-standing experience.
Frontwork received the order for the following four projects the summer festival:
• Confiserie Sprüngli (Hannes Schmid 1991, “2030” – Menschen im Einfluss der digitalen Welt) [“2030” – People under the influence of the digital world]
• Confiserie Sprüngli (Hannes Schmid 1991, "2030" – Menschen im Einfluss der digitalen Welt)
• Galerie Gmurzynska (Fernando Botero, “Santas”)
• Galerie Gmurzynska (Fernando Botero, "Santas")
Large format
• Swiss Life (Romero Britto, “Vivo” Lebensfreude) [“Vivo” joie de vivre]: this picture was attached to the Swiss Life building as a giant banner on covered scaffolding – without a single bolt
• Swiss Life (Romero Britto, "Vivo" Lebensfreude)
Giant banner on covered scaffolding attached to the Swiss Life building - without a single bolt
ZKB (Nadine Geissbühler, “Tradition” Scherenschnittkunst mit verschiedensten Facetten des Kantons Zürich) [“Tradition” The art of paper-cutting with various facets of the Canton of Zurich]
ZKB (Nadine Geissbühler, "Tradition" Scherenschnittkunst mit verschiedensten Facetten des Kantons Zürich)
The working relationship with the agency CP9 advanced marketing solutions AG, which was responsible for the project, was exciting. The result: a memorable exhibition which left a lasting impression.
AUFSEHEN! Summer Festival