"Spread a little happiness".
The new Coop Christmas campaign.
The story is touching: the Coop’s Christmas story emotively and lovingly tells the tale of the friendship of a little girl Amélie with Remy the reindeer. They have festive adventures together and in the process give a large number of people the gift of love and joy.
The customer placed the order under the conditions of strict secrecy, so that the Christmas campaign could be launched as a surprise. The briefing was to create a 3D animal model which looked like a cow. Only a tightly-knit group of directly involved employees knew that it was a reindeer.
Coop branch in the Volkiland shopping centre
Completed by the deadline under great pressure of time
The models are life-size with defined eyes, horns and fur. The specialists from Frontwork made a polyester casting which was painted with an airbrush. The details were crafted by a make-up artist and the animal model partially decorated with artificial fur. The pressure of time was high: the team produced a total of forty animal models in ten weeks and delivered them punctually to Coop branches all over Switzerland.
From the sketch to the life-size animal model
3D reindeer model
Polyester casting
Painted by a make-up artist with an airbrush
The models are life-size with defined eyes, horns and fur
Pure and simple dedication
The project was only able to be implemented within this short period of time, because the decision-making routes were short and all the people involved worked together as a committed unit.