Life-like.

Expertise Centre for Shopper Marketing.

Purchase decisions are made at the POS. It is no wonder that consumer brands and retail business invest in promotions and conspicuous advertising. These measures are carefully prepared, so that they make an impact, for example through seminars in the “Shopper Marketing Insight”, the new Expertise Centre for Shopper Marketing in Cham.

Frontwork implemented the imaging for a 200 square metre shopping world on behalf of Shop Promo. This is intended to show the effect of POS measures and transfer POP knowledge.

Is it real or a picture?

Real products, furniture and wall pictures merge to form a realistic shopping environment in the new Expertise Centre. The well-versed specialists from Frontwork executed the project in record time, from the consulting and project planning to photo shooting and image processing and the production, assembly and installation.