We are born to run

Mobile stand concept for New Balance

The history of New Balance begins in Boston, Massachusetts/USA in 1906 with insoles for people with foot problems. Today New Balance is one of the most innovative running shoe manufacturers and sees it as its mission to support athletes and make top sporting performances possible.

The aim of the modular stand is to jazz up the image, and the handling should be easy and individual. The new appearance will be used at a great variety of running events in Switzerland, initially at the Auffahrtslauf and Greifenseelauf.

Frontwork developed a stand which can be assembled and disassembled without tools. It can be stowed away in a sturdy sports bag, which finds space in a passenger vehicle (estate car). The presentation of shoes and textiles is individually configurable with a storage box in the lower area. A picture attachment made of material shows the brand, and the counter is perfect for face-to-face discussions.

Testimonial

What our customers say

«Although we were actually satisfied with the old stand, we are now delighted with the flexible and functional product presentation. The assembly was simple thanks to the assembly instructions prepared by Frontwork and we could do it ourselves.»

Ursula Bayer, Softgoods/Shoes Marketing