Fresher, whiter and more in tune with the times

National Roadshow 2018 for the Total detergent brand

Total is going on tour: the Migros detergent will be visiting large shopping centres all over Switzerland in 2018. The Roadshow will be held at around 30 locations over an area of 50 – 150 m2.

Everything revolves around washing in the Roadshow. The Total logo symbolises water in the washing machine drum. A washing machine with branding and additional roll-ups convey the impression of a laundry room with accessories.

 

The fragrance bar consists of colourful Plexiglas tubes which make the various fragrances of the fabric softeners perceptible. A translucent foil on the tubes provides the matching effect. Interested visitors can take part in a sniff test and try to guess the respective fragrance. A competition with an e-bike and generous instant prizes in the form of shopping vouchers is an attraction.

An interesting detail: the installations are self-contained. The power comes from a 12-volt truck battery. This is charged up overnight at the end of the promotion, so that the Roadshow is ready to go again the next day.

 

Streuplan AG desires one thing above all else in its working relationship with Frontwork: everything from one source of supply with precisely one contact person.

“Everything” means all workflows of the project: from the visualisation and the provision of samples to the technical drawings and the production and from the transport and the logistics to the implementation and storage of the Roadshow.

It was important to have a flexible partner with the relevant experience and the capacity for the sophisticated logistics on board. The working relationship with Frontwork had already proven its worth in the past: the promotion was implemented by Frontwork five years ago.